Writing · Series
The Small Business Experiment
Follow real small businesses as we decide what to fix, what to build, and how to tell whether it helped. Practical lessons for owners and people thinking about starting something of their own.
Part 01
Back to small business
For anyone who owns a small business, or is thinking about starting one: how to tell what’s working before you pay to change it.
Part 02
Measure before you change anything
A food truck, incorrect business hours, and the numbers worth saving before making changes.