Miami → San Diego

You have an idea and no technical co-founder. I spent a decade inside agencies building for brands that didn't need the help. Now I build for founders who do.

No deck needed — just describe what you're trying to build. I'll ask the right questions.
What needs to be built, what doesn't, what order. You leave with a clear plan.
Engineering, data, design — whatever it needs. Updates, not surprises.
Deployed, documented, yours. Your product, not mine.

The work speaks. I don't have to.

EdTech · SaaS · Matching Algorithms

Cohort Institute

A university was sorting 600 students into teams by hand. Built a system that does it automatically and launched it in three weeks.

600+ matched
15 classes
3wk to ship
Homebirth
Everyone builds the marketplace first and worries about trust later. This was built the other way around. Turns out that's the whole product.
HealthTech
Grown Home
A marketplace for buying food from people in your neighborhood. No big stores, no delivery apps. Just your neighbor and their garden.
Commerce
TrueCount
Most voting tools are built for the organizer. This one's built for the person who just wants to tap and see who won. No app, no account, no friction.
Events
AI Business Lab
A series documenting what it actually looks like to build businesses with AI. Currently in production.
AI

About

Start with the obvious question. The architecture follows.

Simple beats complicated. Every time.

Most problems are incentive problems wearing a technical disguise.

Grew up between two languages. Most problems look different depending on which side you see them from.

Ship it. The market will tell you what's wrong faster than any roadmap.

Building with AI in public. The work is the proof.

He can build just about anything. What he is most passionate about is solving a media problem with technology — he does not stop until he has figured it out.

Shana PereiraGlobal Marketing Leader

He researched the client's target audience, added an additional language to their AdWords efforts, and more than doubled the client's results.

Andi MarbanBusiness Owner & Real Estate Investor

His innovative approach to data analytics has been transformative. His custom predictive models have significantly elevated client outcomes.

Sebastian PinzonCo-founder, tryaivo.com