Independent perspective. Practical solutions.
A data scientist
for your real
business problems.
Zaldivar Labs helps business owners solve problems in sales, pricing, and operations. You work directly with an independent data scientist to understand what’s happening, decide what to change, and put a practical solution to work.
We use research, data, AI, marketing, and software to develop an approach that fits your business.
Work directly with Eddie Zaldivar · English & Spanish
Evidence from client work
Average company revenue per lead.
$7
Purchased leads
$35
Directly generated leads
1 dot = $1 of average revenue per lead
Questions owners bring
What needs to work better?
My website gets visitors. How do I turn them into customers?
Shipping is eating into every order. What should I change?
We’re busy. Why are we still losing money?
How can we generate customers without depending on purchased leads?
Client work / Auto transport
Acquisition and pricing, worked on together.
The company was competing for purchased leads and facing pressure to lower its fees. We investigated both how it won customers and how it priced the work.
5×
Average revenue per lead from direct sources, compared with purchased leads.
Customer acquisition
Develop a source of direct leads.
We tested lead sources, rebuilt the website, and developed direct lead generation through SEO and Google Ads. Purchased leads averaged $7 in company revenue each. Directly generated leads averaged $35.
Pricing
Account for market changes in the quote.
Underpriced orders could require price increases after booking. We built a pricing tool to account for changing market conditions and balance competitive quotes with the financial risk of an underpriced order.
Revenue averages include all leads, including those that did not book. This compares two lead sources, not the whole business before and after.
Another engagement / Pricing & shipping
Changing what the business charged.
For another client, the investigation led to changes in product price points and shipping pricing. The solution followed the business problem.
How to start
Bring one concrete problem.
Tell us what you’re trying to solve. Eddie follows up to discuss fit and scope. Together, you decide what the question needs.
Investigate
A focused assessment when you need an answer before making a change. You receive written findings and a recommended next step.
Build
A scoped project to put a solution to work, such as a website, pricing tool, or direct lead generation.
Keep improving
Ongoing analysis, testing, and practical changes against goals we agree on.
Scope and fees are agreed before any work starts.
Who you work with
Independent judgment. Direct involvement.
You work directly with Eddie, a data scientist, founder, and builder. His experience spans small-business marketing, agency work for national brands, statistics, software, and AI.
He founded Zaldivar Labs to work directly with businesses, offering independent recommendations and the ability to build and test useful changes.
Talk with Eddie“He can build just about anything! … he does not stop until he has figured it out.”
In the community
Helping San Diego’s small businesses get found, chosen, and measured.
Zaldivar Labs is the digital and technology partner for the El Camino Fund program run by San Diego Partners for Economic Prosperity (PEP), with support from San Diego Foundation. Over six months, PEP is working with a small cohort of San Diego businesses, most of them Latina/o-owned, to grow revenue and build a stronger online presence.
What each business gets
- A plain-language digital audit and a baseline, before anything changes.
- Help with Google Business Profiles, websites, and online ordering.
- Lead capture, follow-up, and practical AI tools.
- Monthly measurement tied to the program’s goals.
This is coaching first, with hands-on help where it moves the needle fastest. Owners get a walkthrough and written instructions for everything we set up, in English or Spanish.
“This time, there’s grant funding behind the work. I get to help owners who couldn’t normally afford my services. That’s the part that means the most to me.”
This program was made possible thanks to the grant support from San Diego Foundation’s El Camino Fund.
Selected writing
How we think through the work.
Measurement
We optimized for phone calls. We got phone calls.
What happens when you tell an ad platform to chase the wrong number.
Attribution
The ad platform says it drove the sale. Did it?
A meal kit launch used matched cities and a holdout to tell channel effects from local demand.
Media mix
What is media mix modeling actually good for?
Two cases where asking what each channel’s spend did to the total changed the budget.
From the lab
Cohort Institute · Pilot. Survey-informed team formation with instructor review.
Homebirth and Grown Home · In development.
View the projectsLet’s start with your business
Tell us what you’re trying to solve.
A few lines is enough. Eddie will follow up by email to discuss fit and scope.
Write in English or Spanish. Prefer email?
eddie@zaldivarlabs.com