Homebirth

The problem

Families who want a home birth find their midwife through word of mouth, because there is no reliable way to compare providers on the things that matter: philosophy, availability, service area, and fit.

Eddie's role

Founder and builder.

Stage

In development. A landing page is live; the matching product is being built.

What informed the approach

Most marketplaces build the transaction first and the trust later. This one is built the other way around: fit and trust first, because that is the entire decision for this kind of care.

What was built

Provider profiles and a fit-based matching flow for expectant parents.

What is known so far

Early. No usage claims.

Limitations and next evaluation

Provider supply in a given area decides whether the product is useful there. The first evaluation is whether matched families actually reach a midwife they wouldn't have found otherwise.